By
Victoria Woollaston
|
Online shopping comes with a wealth of benefits – but its biggest flaw still remains the fact you can’t try items before you buy.
And with shop sizes ranging so drastically, you can be left with expensive or time-consuming returns.
Now a free Swedish shopping app called Virtusize is hoping to solve this problem by letting you directly compare clothes in your wardrobe that you know fit, with similar items online.
Swedish-based shopping app Virtusize directly compares clothes in your wardrobe that you know fit, with similar items online, pictured. Shoppers have to measure clothes first, but these measurements are stored in the cloud and can be accessed via any compatible website
HOW DOES VIRTUSIZE WORK?
When shopping on websites that have
the Virtusize web app enabled customers can select an item of clothing and click the Virtusize button.
This opens the virtual wardrobe,
and lets users lay the chosen item of clothing on top of
existing items to see a direct comparison.
It shows how the length of the arms compare, where the waistline is measured, and the bust size, for example.
To
add existing items to the app, take a tape
measure and measure the garments at as many points
as possible.
These
measurements are then stored online. For example, the measurements
for a favourite pair of jeans, dress, jacket or suit can all be uploaded
and are kept in the cloud.
Each
time a similar item is selected in an online store, shoppers can pull
their existing items – and measurements – straight from the virtual
wardrobe.
Once an comparison has been made, shoppers can also flip through the different sizes for that item without leaving the app.
When shopping on websites that have the Virtusize web app enabled – including Asos, Monsoon and Oasis – customers can select an item of clothing and click the Virtusize button.
This opens the virtual wardrobe,
and lets users lay the chosen item of clothing on top of
existing items to see a direct comparison.
It can show how the length of the arms compare, where the waistline is measured, and the bust size, for example.
To add existing items to the app is a little more complicated. Take a tape measure and measure items of clothes in the wardrobe at as many points as possible.
These measurements can then be stored online. For example, the measurements for a favourite pair of jeans, dress, jacket or suit can all be uploaded and are kept in the cloud.
Each time a similar item is selected in an online store, shoppers can pull their existing items – and measurements – straight from the virtual wardrobe.
Once an comparison has been made, shoppers can also flip through the different sizes for that item without leaving the app.
When shopping on websites that have the Virtusize web app enabled – including Asos, Monsoon and Oasis – customers can select an item of clothing and click the Virtusize button. Once an comparison has been made, shoppers can also flip through the different sizes for that item without leaving the app
By comparing items, pictured, customers can reduce the 23% of online purchases that are returned due to a poor fit
Virtusize said: ‘With sizes varying so much between retailers – a size 8 in Marks and Spencer may be equivalent to a size 12 in Topshop – it’s vital that online shoppers having a way of being confident in clothing size as they do not have the luxury of using a fitting room.
‘Virtusize helps to solve the problem as it enables shoppers to visually compare the fit of clothing they already own and love with clothing they wish to buy.
‘By comparing garment to garment directly, shoppers can be confident in how a new, untried garment will fit.’
The app is available on international versions of the retailers websites, and the measurements can be switched between centimetres or inches.
In a recent survey, 40 per cent of shoppers said they were still apprehensive about shopping online as they are worried about clothes fitting when ordered without trying them on first.
Additionally, the inability to ask a shop assistant questions when browsing online concerned 23 per cent of 16 to 24-year-olds, but only 9 per cent of those 55 or over.
Almost a fifth of online purchases are returned due to a poor fit.
Comments (5)
Share what you think
The comments below have not been moderated.
Digigirl,
Stockholm, Sweden,
27 minutes ago
If they don’t fit you they are still a good reference-you can sill compare and buy smaller or larger-it’s why it is a very smart app
Josef,
Siberia,
55 minutes ago
what happens if the clothes you already have dont fit you?
Digigirl,
Stockholm, Sweden,
28 minutes ago
Marly,
London, United Kingdom,
1 hour ago
They tried it with this useless company “Biometrics” that was in Selfridges in the jeans section. Somehow it did not become popular or a ‘revolution’ as it was once proclaimed
Tanya,
London, United Kingdom,
1 hour ago
That is actually pretty cool
Who is this week’s top commenter?
Find out now
App Virtusize lets you see how clothes will fit based on items you already own
No comments:
Post a Comment